98% of attendees feel positively about companies that sponsor
the NHRA
89% of attendees try to support companies that sponsor the
NHRA and NHRA race teams
All things being equal, 88% of attendees are likely to purchase
the product of a NHRA sponsor over that of a non-sponsor
66% of NHRA fans stated they have switched brands because
the brand they switched to was a sponsor of the NHRA
Over 90% of NHRA fans are likely to try a new product, service
or promotion for the first time if it’s a sponsor of
NHRA
89% of attendees are likely to take part in a promotion
linked to the NHRA
45% of attendees stated they were “very likely”
to take part in a promotion linked to the NHRA
Source: EventCorp Services, Inc. 2003 – 2004
The NHRA has established an exclusive six-year television
agreement and strategic partnership with ESPN / ESPN2
through 2006. This sport is growing and many more are
sure to come on board. Partner with us now and find a
unique way to reach many.
